Duck & Waffle Hatches New Fast Casual Eatery

Good Things Magazine, March 2017

Duck & Waffle has flown the nest – meet Duck & Waffle Local, a brand new fast casual eatery opening this May in the re-developed St James’s Market. Launched by the team team behind the award-winning Duck & Waffle restaurant, this casual offshoot of the iconic 24-hour, sky-high eatery taps the energy of the original – taking its playful approach to gastronomy to the street, while placing the mighty duck at its culinary core.

Duck & Waffle Local, like its parent brand, will still emphasize local, rustic, seasonal and sustainable ingredients, but with a more accessible, speedier and cost friendly format where guests can order at the counter before being shown to a table—or opt for a new takeaway service by collection for time-pressed customers on the go.

The Food


Under the direction of Duck & Waffle’s award-winning Chef Director Dan Doherty, this new eatery is the first fast casual restaurant centered around the unsung hero of poultry: the duck.  New items include The Duck Burger with crispy duck leg, and a Duck Jam Doughnut, which reimagines sweet-meets-savoury cravings.

The original and much-loved Duck & Waffle will also be on the menu.  Accompanying the ‘duck centric’ menu will be fresh and seasonal vegetables such as Grilled Sprouting Broccoli with chilli, garlic, lemon and almonds or Baby Spinach with peas, avocado, grains and seeds.

Chef Director Dan Doherty explains, “Duck is something we have always loved and we wanted to focus on even more. It’s a wonderful ingredient, and we intend to showcase all the great cuts and offal as best we can, whilst being as accessible as possible. Whereas duck is a core part of our offering, I feel vegetables are just as important so we will have the other half of our menu based around the best the seasons have to offer us”.

Fans will be happy to see several signature Duck & Waffle dishes on Duck & Waffle Local’s menu, including the BBQ Spiced & Seasoned Crackling Pigs Ears, and the Full Elvis, a peanut butter & jelly ‘buttered’ waffle with vanilla cream, peanut brittle, fresh berries and caramelised banana.

The Drink
Combining nostalgia and inventiveness with a sense of exploration and spirit, Duck & Waffle’s cocktails have always transcended definition. Duck & Waffle Local takes that same experiential approach to its bar philosophy as award-winning Head of Spirit & Cocktail Development Rich Woods continues to push beverage boundaries.

Rich’s carefully curated ‘Taps & Tails’ menu delivers a creative range of unique on-tap cocktails ready to go at the pull of a tap. Local brews include the Holy Duck IPA and Local Lager, in addition to a select list of wines.

The venue
Situated on the corner of Haymarket and Piccadilly, in the recently redeveloped St. James’ Market, the new eatery is set in the heart of what’s fast becoming a new dining destination in the West End  – with Aquavit, Veneta, Ole & Steen and Anzu amongst the new restaurant’s neighbours – as well as the nearing May arrival of SMEG’s showroom.

The décor of the 120-cover restaurant reflects the playfulness of the menu and authenticity of the ingredients. Designed by O1 Creative, the interior takes inspiration from farm-to-table dining – with a twist – merging polished concrete flooring and timber fittings with contemporary sculpture and handmade bespoke glazed tiling.

The curved corrugated metal ceiling and red open kitchen offer a subtle nod to Duck & Waffle while sculptural farm machinery hanging overhead reinforce the playful and high energy environment of Duck & Waffle Local. St James’s Market is a new landmark destination in Central London set within over half an acre of revitalised public space complete with a new Pavilion and home to providing world-class dining and retail.

Opening Hours: 8am – 1am daily
Address: 52 Haymarket, St. James’s Market, London SW1Y 4RP

Good Things Magazine, March 2017